Creating Your Own – Simple Online Marketing Formula
By Jimmy Krug –
I started marketing small, simple publications back in the late 1990’s.They were the basic, paper and ink kind with the two staples in the side. It wasn’t easy getting started because I’m naturally the type of person who had (notice the past tense) a knack for over-complicating things. Couple that with the “Opportunity Seeker” DNA and you have a recipe for going in circles without getting much done.
It wasn’t until I got mad that things finally changed. It finally dawned on me that things didn’t have to be difficult. I’m sure you realize there are a lot of industries and niches whose business and income rely upon things being kept difficult for the average person? That’s the absolute truth.
Back to my story. I finally got to the point where I was able to understand the simple process behind how marketing works. Once that happened, everything changed. I had a simple process for writing publications.
After that, I developed a simple process for marketing them.
Let’s face it, the simpler anything is, the more likely you are to stick with it. The more you stick with something, the better the chances are that you’ll get the kind of results you’re looking for! Two plus two always equals four, right?
WHY PEOPLE CAN’T “STICK WITH IT”
In the past, I spent hours every day exercising and keeping fit. I even went through a few of those 90-day Boot Camp programs. I stuck it out, too. At the end of 90-days, I looked and felt in great shape.
Life isn’t a Boot Camp, though, is it? Sacrificing your time, energy and life for a space of time is fine. Doing it as a lifestyle, however, isn’t for most people unless they fit into the category of professional athlete, actor, model, etc.
People CAN follow a simple exercise routines for life, however, and enjoy the benefits that come with good health and fitness. It’s much easier to stick with a simple routine isn’t it? And like anything else, the things you stick with are the things that produce the most results.
With that in mind, let’s take a look at some simple online marketing formulas you could use to sell products or promote yourself during the New Year.
PLAN 1: SOCIAL MEDIA MARKETING
The Pros: If you enjoy Facebook, online forums and other similar communities of people, this plan may be a natural fit for you. It’s not just about exposure to numbers… you have to be KNOWN by as many of the people behind those numbers as possible. My partner, Lori, is a social media expert. She started when Facebook basically went public. Over the course of time, she’s amassed thousands of “friends” who actually interact with her about the topics and happenings relative to her niche.
Other’s she’s helped have built followings like hers in their own niches. When I asked her what the real “secret is,” she said, “You really don’t need a fan page anymore. All you need to do is enjoy interacting with people in helpful (and sometimes humorous) ways. The rest takes care of itself.”
When she opened up a local business, thousands of people showed up from the community, all because of her spending time building a Facebook presence.
The Cons: Interacting with people takes time, whether it’s on Facebook or another forum-type of community. If you enjoy it, it won’t seem like work for you. If not, you’ll get burned out pretty fast. In Lori’s case, she did the whole thing with Facebook alone. Afterwards, I helped her design a website.
The Bottom Line: You can use a single social media site to funnel traffic to your website. It can be that simple. I know people are get loads of traffic with this method. They’re not spread out doing a little of this and a little of that… they have laser-like focus.
PLAN 2: PLR – Private Label Rights Marketing
The Pro’s: Buying a product someone else wrote has a few distinct advantages. First, you’ll save a lot of time writing! To be honest, however, you’re going to want to add your own content to the existing product and tweak the existing content to make it better. This isn’t as difficult as you may think because the basic skeleton of the product is already in place. The idea is to have a unique product at the end of the day.
Make sure when you buy a PLR product that it comes with the website and sales materials.
Next, you’ll use the existing sales copy – improving it to say what you really want to say to your prospects.
Upload your new product and product page to your website or blog and you’re in business. When I say “in business,” I mean – you’ll be able to test a product idea in a particular niche to gauge the interest level in the product.
I did this about six months ago with a LinkedIn guide and a Google Plus guide. The Google Plus guide didn’t do badly with my offline market. The LinkedIn guide bombed. It was a quick way of testing new ideas for an existing market and I very much recommend it.
The Con’s: There are so many “list building gimmicks” out there it’s getting harder to build a list unless you really have a very good sales letter you’re using to promote your product. Building a list in some niches is much harder than others… it all depends upon the topic your choosing.
The Bottom Line: If your product is GOOD, your reputation will develop quickly and your readership will come to look to you as a valuable source of information in your niche. Keep in mind, most publications these days fit into the poor-to-fair spectrum. Yes, you may have a lot of competition, but separating yourself from them isn’t as hard as you think.
PLAN 3: BUILD AN “AUTHORITY BLOG”
The Pro’s: If you really enjoy a particular topic, writing an authority blog may be just what the “doctor ordered” for you. In the course of your writing, you’re killing three birds with one stone. Firstly, you’re creating content people in the niche will enjoy reading because you’re writing for like-minded people. Second, you’ll be creating original, relevant content which Google absolutely loves. And finally, you’ll be establishing both yourself and the blog as an authoritative source of information in your particular niche.
Believe me, this works! Recently, I was interviewed by a writer from the Wall Street Journal who was searching for several expert opinions on a particular fighter. He contacted me because he found me through one of my authority blog sites dedicated to the history of boxing.
I enjoy reading and writing about the sport of professional boxing. I sell ad space on the site. It’s a very simple business model. When your traffic reaches a certain point, your ad space profits can grow accordingly.
The Con’s: Of all the methods mentioned in this article, the authority blog takes the longest to establish. How long? In my experience, it takes about two years to two and a half years to really hit the higher traffic volume.
Bottom Line: Let’s face it; if you’re not in it for the long haul, it’s a lot tougher to make an impact in just about any market these days. Even if you do hit it big, you need start with the mental attitude that refuses to get discouraged if you don’t hit it big in the next 90-days.
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