From: Jimmy Krug
Wednesday 12:36 AM

Dear Friend,

It's extremely rare these days to find a product that doesn't contain the same old information you can find in dozens of other places.  But let me go on record right here by telling you - that's exactly what you've found. If you'd like to discover how Gurus and Wizards are made or become one yourself - keep reading.  You won't be disappointed.

Gurus, Wizards and How-To Teacher are leaders who have the ability to influence an entire niche in their respective genre. Their influence can last - even years beyond their lifetime.

Their personalities are such that they oftentimes eclipse or transcend the actual products or services they're selling.

Their magnetism has such pull within their niche, they actually become a product unto themselves! History is filled with examples of such people (soft spoke, loud spoken and everywhere in between) who've cultivated the ability to "pull people into their current" and by doing so - create customers, followers and buyers for life. Their "secrets" have nothing to do with the latest technology, product launches or the newest plugin widgets. I've spent the last 20 years studying their methods with the goal of creating a blueprint that I could use in any business system of my choosing. My name is Jimmy Krug, and this is my story...

Way back in 1979, I found myself hooked by a full page advertisement for an exercise course. Little did I realize at the time, I'd succumb to the #1 direct marketing advertisement off all time. It's still in use to this very day! The ad was for a muscle building program created by a man named Charles Atlas. Atlas is pictured in the graphic at the top of this page, right above Don King.

The Charles Atlas' mail order course reminded me of Dorothy's journey in "The Wizard of Oz." The journey at the end of the rainbow led to a yellow brick road. The yellow brick road led to the magical land of Oz. And behind it all sat the Wizard himself. I found the course so effective, I kept it to this very day. In fact, it's sitting right beside me as I'm writing this. It's one of the most popular exercise programs in history, promoted by a legendary fitness expert.

You see, the course taught me a lot more than how to build muscles without lifting weights. It introduced me to "The Secret Path" way of marketing, advertising and publicity. I studied these principles for years and in the late 1990's, I finally began applying these principles, techniques and methods to my own business ventures.   The Gurus and "How-To" Wizards of the past left behind enough "clues" within the pages of history for me to be able to piece together their "blueprint." L. Frank Baum, the writer/creator of - The Wonderful Wizard of Oz , also captured the essence this in his original novel. I slowly became convinced these methods could be applied to any niche or area of business and began refining the techniques for the 21st century.

Once I lost my "sheep mentality," it didn't take long. In a short space of time I developed the type of reputation in my field that money cannot buy. I found myself sitting in an Oz of my own creation. I've been refining this blueprint for the past decade, rolling out one project after another.
 

FORGET 99% OF TODAY'S "BECOME AN EXPERT" PRODUCTS
INSTEAD... LET HISTORY BE YOUR MENTOR...

It's amazing to me how many "become an expert" products are on the market today. They all basically say the same thing - using different words here and there. I know, I was just like you and bought my fair share of courses, special reports, audios, videos - you name it. Although some of the information was usable, it was like having a bunch of loose strands of truth laying around. I just didn't know and couldn't figure out how to tie them all together. As it turned out, the real lessons I needed to bring everything together weren't to be found in the present, but rather... in the past.

Before Charles Atlas reached the pinnacle of fame and fortune as America’s premier exercise, fitness guru… he failed many times in his efforts to market and promote his course successfully.  It wasn’t until he met Charles Roman, a young marketing major fresh out of college, that his fortunes changed once and for all.  It was Charles Roman’s decision to use “The Guru/Wizard” method to promote Charles Atlas’ muscle-building course.  And the rest, as they say, is history. 

What exactly is the “Guru/Wizard/Teacher” method?  YOU become the brand, icon or poster child for whatever it is you’re selling. You become the package! 

In Charles Atlas’ case, it became “The Charles Atlas System.” 

Do you see how this works? 

• It’s YOUR system

• YOUR product

• YOUR insights

• YOUR label

• YOU are just as much the product (if not more) than the actual items you're selling

This was the “magic marketing formula” Charles Roman implemented for Atlas – turning his struggling fitness program into the most popular exercise/muscle building program in history!  The program itself, the exercises and everything in between, remained the same.  The only difference was in Charles Atlas himself becoming the “front man” - the visible “label” for the product. Instead of merely pitching the product, Atlas began pitching himself as the model of fitness and strength.

STOP FOLLOWING "YELLOW BRICK ROADS" AND START BUILDING THEM!

Everyone faces reality checks in their lives.  When I use the term “reality check,” I’m talking about the place in life where we find ourselves falling far short of our original destination and plan. 

This is the place where all roads lead seemingly nowhere.  We reach the end of our resources, abilities, confidence, understanding, etc.  Like the characters in “The Wizard of Oz,” we look outside ourselves for answers. 

When you’ve exhausted the advice of friends, family, co-workers, associates, etc., there are only so many options left. 

1. Settle for the results you’re getting (they could be worse).  Focus your energy and thoughts in other areas.  (The option many or most people settle for).
    
2. Do the same things you’ve been doing all along with the hopes of “hitting it” and achieving a different outcome.  (Arguably as popular as or even more so than option #1.)
    
3. Take the road less traveled and seek out the advice or guidance of a successful specialist (A Wizard, Guru or Teacher).  Will they hold real answers, or is it all one big sham?

Following life's yellow brick roads will ultimately only take you so far, as will following the advice of the Wizard. Sooner or later, if you're really going to succeed in a bigger way than you're currently doing... you're going to have to make the transition from follower to leader. You're going to have to finally take on the role... of the Wizard.

IS THE SECRET PATH METHOD RIGHT FOR YOU?

Will "The Secret Path" bring you the type of success you desire in your own niche and area of business?  I'll admit, the path of the "How-To" Wizard and "How-To" Teacher isn't for everyone. 

It requires a certain amount of self-belief in your abilities, and your "message." It also requires the ability to endure the "flames" of your critics. They'll do everything from courteously disagreeing with your point of view to calling you every dirty name in the book! Funny, but true.  You'll be loved and you'll be hated... it comes with the territory. 

But, if you can get by the negative part (which I'm being perfectly honest and up front with you about), The Secret Path of the Guru may very well be the missing piece you've been looking for.

This course has been created with the type of person in mind who's ready to "get it."  If you're in that place in your life, "The Secret Path: Become a How-To Guru, Wizard or Teacher Within Your Own Niche"  can become the turning point in your business and entrepreneurial life!

Here's why:

Most information products, advice and guidance has been designed to create "followers" instead of leaders in any given niche. You've been trained and conditioned most of your life to rely upon someone else's knowledge - someone else's guidance, someone else's "program." And where has it gotten you? If you're like most people, you've wound up in the unenviable position where you're always a step behind.  Now, you'll learn how to reverse that dynamic.

 

INTRODUCING

THE SECRET PATH: BECOME A HOW-TO GURU,
WIZARD OR TEACHER IN YOUR NICHE

THE COURSE

What started out as a special report has now evolved into a 79-page course - including some of the most important software you need to get started on "The Secret Path."

Learn The 5 different Guru, Wizard, Teaching "Styles" -

1. The Homespun Wisdom Style
2. The Intellectual Style
3. The Wealthy Mentor Style
4. The Mystical Style
5. The Sensationalist Style

Learn how your natural personality already blends with one or more of these "characters" and how you can use these styles to psychologically supercharge your marketing efforts. Choose the style best suited for your personality and watch your sales multiply!

Examine the Guru's and Wizards of the past and begin applying their techniques. Case studies will show you how you can use time tested strategies, methods and approaches to your life (in any area) and get "noticed."

Learn the real reasons people want to follow Gurus and Wizards to begin with. This is the ultimate "find a need and fill it" relative to the average person's mindset in today's world. Become what people are looking for in your own niche or area of expertise and watch your profits grow exponentially. 

I have worked with Jimmy for at least 6 or 7 years now, and he has been the balance of building my business. His knowledge of the internet and contact lists (thousands) have led my newsletters and online magazines to top of mind awareness." Judi G. http://www.JudiGallagher.com       "Jimmy Krug has a type of enthusiasm that's completely contagious.  Even my employees were affected by it.  I hired him to help generate publicity for my company in South Florida. He created an awesome press release to generate free publicity for us. I can't say "Thank you" enough." Keith G. Preferred Installations Corporation North Port, FL.       "Jimmy has not only outstanding insight, but the ability to articulate complex truths in a simple way. Having spent some time talking with him, I now use his Guru, Wizard methods all the time. He may not have invented them, but he sure knows how to use them!" Annie D. http://www.PoorOlive.com

The Software Tools You Need To Get Started - All Included!

Once you've completed reading "The Secret Path," you'll be ready to begin applying the "Wizard" techniques in just about every aspect of your business. I'm telling you from experience, this can be one of the most exciting times in your life. Like anything else, though, you need to start immediately! Don't wait until you understand every little aspect and nuance of the subject before getting started.

To help you get started, I'm including the complete direct marketing package you see below. This will give you the tools you need to start writing, publishing and promoting yourself as quickly as possible.

I've also included a two packages to help you do the same using a WordPress blog which you can set up on your own domain. This product comes with instructional videos to help guide you through the process.

...And now, I invite you to

Join Me
on

 "The Secret Path"

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